As crass as it may seem to some, the truth is that your nonprofit org is competing for sales in a consumer marketplace. Indeed, and just like with retail products the ability to sell your “product” (cause/mission) is greatly dependent upon your ability to compel someone to “buy”. Coming to grips with this mindset is the first step to repositioning and reigniting your fundraising efforts. By adopting non-conventional promotional tactics to attract buyers (like product retailers do), nonprofits can effectively increase donations and grow their donor base. Teaming up with retail brands is a good start but we’re not referring to “cause marketing” related donations from anonymous consumers here. We donors behave like consumers because first and foremost, we are consumers. We’re effected by unique ads and promotions, by compelling displays and special offers everywhere we go. There is a rhyme and reason to how products are presented to us as we ...

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